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Designing the Engage Loop: seven levels, and why not ten
Level ladders are easy to design badly. Too few and there is no journey; too many and each rung means nothing.
For Venues
We charge $0.50 when a guest levels up. Here’s why.
A monthly SaaS fee asks a venue to pay for hope. We wanted to be paid for outcomes, so we had to pick one and commit to it.
For Venues
Why punch cards fail in family entertainment centers
The problem was never that guests don't want rewards. It's that the reward shows up long after the fun, in a channel nobody is watching.