For Venues
Why punch cards fail in family entertainment centers
The problem was never that guests don't want rewards. It's that the reward shows up long after the fun, in a channel nobody is watching.
Author: Brandon Willey
For Venues
We charge $0.50 when a guest levels up. Here’s why.
A monthly SaaS fee asks a venue to pay for hope. We wanted to be paid for outcomes, so we had to pick one and commit to it.
Product
Designing the Engage Loop: seven levels, and why not ten
Level ladders are easy to design badly. Too few and there is no journey; too many and each rung means nothing.